Greg McPherson
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I’m an expert in Customer Experience who specializes in the commercialization of new products & businesses, managing both startups and expanding retail networks in a variety of sectors.
With a strong brand background in FMCG, a creator of new retail formats and 15 years in Healthcare, I look to better articulate the entire customer process and bring a more integrated solution throughout the company.
My roles tend to be as a ‘pervasive’ change agent who is as happy managing a large sales and marketing team as I am in negotiating Government contracts or creating innovative sales campaigns.
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What can I do for you?
Entrepreneurial Insights => Commercialised.
The best experts use the principles of sales/ marketing/ customer experience/ staff engagement and apply them in situations where they challenge the paradigm for an often unexpected but superior outcome.
The worst expertise is applying the same strategy to the same set of problems but just applied to a different brand.
If you want to test expertise, I’ll show the common thread in:
How Breast Cancer tests are like expensive Kitchen Mixers …
Or why Men’s Sheds and dangerous South American snakes are really brothers …
Perhaps why washing machines have more in common with Designer Sunglasses…
What’s Being Said
Have a particular challenge you’re trying to deal with? For the price of a coffee (on me), lets see what 30 minutes can spark?
Glen Iris, Victoria, Australia
+61 437 681 093
